Today’s marketing platforms have blessed us with a unique opportunity to connect personally with consumers. Too many of us are under-utilizing this opportunity, or doing it all wrong. The true power of these platforms comes from building communities of like-minded people that over time flourish into customer relationships. It is Will’s passion to facilitate the growth of these communities and help marketers attract, grow and nurture an online audience.
Will is the creator of the Blog Strategy Canvas, an easy to use template for developing a blog marketing strategy, and has been featured on HubSpot, MarketingProfs, Social Media Today and Business2Community as a blogger. He is the Chief Contributor at Bluewire Media, one of Smart Company’s Top 20 Business Blogs in Australia.
Before starting his own business Will led marketing for the launch of Dr. Peter Fuda’s international best selling book Leadership Transformed, and has grown multiple online communities for Peter, a globally recognised management practitioner, thinker and researcher.
To support his entrepreneurial dreams Will has undergone rigorous academic study; a Bachelor’s degree in Commerce (Marketing) and a Master in Business Administration (MBA).
- "Will is a natural at blogging. He penned literally the most popular article on my Bluewire Media blog - on his first post I might add! Keep an eye out for this guy."Adam Franklin, co-author of Web Marketing That Works
- "I have had the pleasure of working with Will, and I was impressed by how creative, sharp and motivated he is as a marketer. I am confident that Will's experience will bring true value to any marketing team that seeks engagement and growth."Ohad Frankfurt, CEO of Swayy
- “Will is a highly motivated, intelligent and passionate individual, but what stands out most is his service orientation – nothing is too big or too small. His work in our marketing and social media space has been of a consistently high standard and delivered excellent results. Will is a great contributor to our business success.”Peter Fuda – Entrepreneur and best-selling author of Leadership Transformed