How to Measure Your Online Influence

In today’s digital world there are more channels than ever to reach your consumers; blogs, videos, tweets, webinars, podcasts… the list goes on. But how do you know the hours on end you put into content creation result in more sales, or customer loyalty? How can you guarantee the people you want to engage with…

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Are You Scared Of An Informed Customer?

Customers are more informed than ever. When TV advertising first hit our homes it was revolutionary. Brands could tell us whatever they wanted and we didn’t have much choice but to believe them. Customers used advertising as a source of information, a way of researching the benefits of a product. Direct and often misleading messages…

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